Exploring the Trust Influencing Mechanism of Robo-Advisor Service: A Mixed Method Approach

As a typical application of fintech, the robo-advisor has increasingly gained attention over the last decade. However, most research regarding the robo-advisor has focused on its development issues such as performance improvement and regulation, while limited research has paid attention to trust. Th...

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Bibliographic Details
Main Authors: Xusen Cheng, Fei Guo, Jin Chen, Kejiang Li, Yihui Zhang, Peng Gao
Format: Article
Language:English
Published: MDPI AG 2019-09-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/18/4917