Threat, Fear, and Persuasion: Review and Critique of Questions About Functional Form
Theories of threat appeals have been rightly concerned with the form of the relationship between fear and persuasion: Linear or curvilinear. They have not, however, clearly distinguished the question as a between- or within-persons phenomenon. In fact, the literature often treats these two perspecti...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Review of Communication Research
2014-01-01
|
| Series: | Review of Communication Research |
| Subjects: | |
| Online Access: | http://www.rcommunicationr.org/index.php/articles/volume2-2014/viewdownload/13-volume-2-2014/26-shen-dillard-2014-threat-fear-and-persuasion |