PRIORITY VALUE CHARACTERISTICS OF THE GOVERNOR’S PERSONAL BRAND (on the example of the Smolensk Region)
The contemporary model of social development presupposes a high level of public confi-dence to state institutions, which determines the need to address categories of reputation and brand. Power as a value implies a high level of recognition, acceptance and identification (“my power”, “our power”). T...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2017-12-01
|
| Series: | RUDN journal of Sociology |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/sociology/article/view/17295 |