Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products’ possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences in eye movement and brain activity for PL pro...

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Bibliographic Details
Main Author: Garczarek-Bąk Urszula
Format: Article
Language:English
Published: Sciendo 2018-03-01
Series:International Journal of Management and Economics
Subjects:
neuromarketing
eeg
eyetracking
private labels
consumer behavior
m31
l81
Online Access:https://doi.org/10.2478/ijme-2018-0004

Internet

https://doi.org/10.2478/ijme-2018-0004

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