Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise

Information technology’s introduction of online retail has deeply influenced methods of doing business. However, offline retail has not changed as radically in comparison to online retailing. Recently, studies in computer science have suggested new technology that can support offline retailers, incl...

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Bibliographic Details
Main Authors: Hyunwoo Hwangbo, Yang Sok Kim, Kyung Jin Cha
Format: Article
Published: Hindawi Limited 2017-01-01
Series:Mobile Information Systems
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