Factors driving the integration of environmental variable in Business Economics and Marketing
Enterprises are now facing a new challenge: the incorporation of environmental subjects in the management and in the decision making process of enterprises. There are several factors which have induced the Economy of the enterprise and Marketing to introduce environmental subjects in its approaches...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2001-12-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2001&v=1&n=2&o=4 |