Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran)
With a variety of customer needs, identification of target markets in the service sector is becoming more complex. Understanding of the attitudes and motives of market segments increases the possibility of producing and offers customized products and services and enhances the competitive advantages...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50723_8855632b4434b260f675c41af356117b.pdf |