Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-12-01
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| Series: | South East European Journal of Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jeb-2018-0012 |