The Influence of Image and Reputation on the Activity of Enterprise in the Conditions of Globalization
The article is aimed at defining the concepts of «image» and «reputation», highlighting their similarities and differences, analyzing their impact on the enterprise’s activities, and outlining the main directions of formation of appropriate image and reputation for obtaining of attractiveness in for...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-10-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-10_0-pages-377_381.pdf |