Family Enterprises in the Context of Consumer Ethnocentrism and Relationship-Building

Family Enterprises in the Context of Consumer Ethnocentrism and Relationship-Building

Previous research on family entrepreneurship has given relatively little consideration to the attitudes of consumers towards Family Enterprises (FEs). The aim of the article is to deepen our understanding of consumer behaviour towards FEs. The paper’s theoretical framework is based on two concepts:...

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Bibliographic Details
Main Authors: dr hab. Anna Maria Nikodemska-Wolowik, prof. nadzwyczajny UG, dr hab. Joanna Bednarz, prof. nadzwyczajny UG
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2019-03-01
Series:Problemy Zarządzania
Subjects:
family enterprises
consumers
consumer ethnocentrism
relationship
Online Access:http://pz.wz.uw.edu.pl/gicid/01.3001.0013.1928

Internet

http://pz.wz.uw.edu.pl/gicid/01.3001.0013.1928

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