Message framing to inform cancer prevention pricing interventions in the UK and USA: a factorial experiment, 2019

Objectives To advance understanding of how message framing can be used to maximise public support across different pricing policies for alcohol, tobacco and sugary drinks/foods that prevent consumption of cancer-causing products.Design We designed a 3×4×3 randomised factorial experiment to test resp...

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Bibliographic Details
Main Authors: Shona Hilton, Shelley D Golden, Joseph G L Lee, David I Conway, Julie V Cristello, Christina H Buckton, Rachel N Carey, Elisa M Trucco, Paulina M Schenk, Theresa Ikegwuonu
Format: Article
Language:English
Published: BMJ Publishing Group 2021-01-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/11/1/e041324.full