Branding on the Shop Floor
Service branding is a particular form of emotional management, where employees are regarded as adaptable media, who can be trained to convey corporate values while interacting with customers. This paper examines the identity work of butchers during the brand revitalisation campaign of Kvickly, a Da...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Linköping University Electronic Press
2010-09-01
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| Series: | Culture Unbound: Journal of Current Cultural Research |
| Subjects: | |
| Online Access: | https://cultureunbound.ep.liu.se/article/view/1931 |