THE APPLICATION OF MARKET APPEAL-ROBUSTICITY MATRIX: A CASE STUDY OF THE ARCHAEOLOGICAL HERITAGE OF LENGGONG VALLEY, PERAK, MALAYSIA
As one of the important World Heritage Site – the Archaeological Heritage of Lenggong Valley, Malaysia, cultural tourism should be promoted along with heritage tourism by developing a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicab...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2018-10-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-3-2018/gtg.23307-321.pdf |