Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity
Increasing growth of social commerce has led to an extended use of this new technology to become more successfully. That is because it’s providing a good opportunity for marketing and business transactions through web 0.2-based technologies. Despite its importance, necessary change management has no...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-01-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_64875_843f57b32d275b319086033a401a0ded.pdf |