Facebook Usage by Mayors in Central and Southeastern Europe

The ever increasing rise of social media network users consequently leaves a mark on political communication. While social media tools are already adopted in political marketing, primarily in election campaigning, governments are still new in using social media. The aim of this study is to examine h...

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Bibliographic Details
Main Authors: Milica Vučković, Domagoj Bebić
Format: Article
Language:English
Published: Faculty of Political Science, University of Zagreb 2013-12-01
Series:Medijske Studije
Subjects:
Online Access:http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=174354