PENGARUH CORPORATE REPUTATION, BRAND SATISFACTION DAN BRAND ATTITUDE TERHADAP CUSTOMER LOYALTY PADA INDUSTRI PENERBANGAN DI INDONESIA [THE EFFECT OF COMPANY REPUTATION, BRAND SATISFACTION AND BRAND ATTITUDES TOWARDS CUSTOMER LOYALTY IN THE FLIGHT INDUSTRY IN INDONESIA]

PENGARUH CORPORATE REPUTATION, BRAND SATISFACTION DAN BRAND ATTITUDE TERHADAP CUSTOMER LOYALTY PADA INDUSTRI PENERBANGAN DI INDONESIA [THE EFFECT OF COMPANY REPUTATION, BRAND SATISFACTION AND BRAND ATTITUDES TOWARDS CUSTOMER LOYALTY IN THE FLIGHT INDUSTRY IN INDONESIA]

This research was conducted in order to uncover the effect of Reputasi Perusahaan, Kepuasan Merek and Sikap Merek, both direct and indirectly toward Loyalitas Konsumen in the Indonesian airlines industry. This research implemented survey method in which a total of 300 questionnaires were distributed...

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Bibliographic Details
Main Authors: Keni Keni, Purnama Dharmawan, Nicholas Wilson
Format: Article
Language:English
Published: Universitas Pelita Harapan 2021-05-01
Series:DeReMa (Development Research of Management): Jurnal Manajemen
Subjects:
corporate reputation
brand satisfaction
brand attitude
customer loyalty
Online Access:https://ojs.uph.edu/index.php/DJM/article/view/2743

Internet

https://ojs.uph.edu/index.php/DJM/article/view/2743

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