CUSTOMER LOYALTY - THE GUARANTEED SUCCESS OF AN ORGANIZATION ON THE MARKET
Managing customer value by offering qualitative services is considered a critical component of the marketing strategies. Customer value ensures the loyalty buiding. Orientation towards the customer, keeping in contact with customers, and a commitment to live up to customer expectations are the new r...
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| Format: | Article |
| Language: | English |
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Universităţii "Constantin Brâncoveanu"
2013-10-01
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| Series: | Strategii Manageriale |
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| Online Access: | http://www.strategiimanageriale.ro/papers/130404.pdf |