Mapping Public Relations in Europe: Writing National Histories against the US Paradigm
The purpose of this paper is to recall the early historical development of public relations (PR) in five European countries so as to trace the emergence of the study and teaching of PR as a profession in Europe as compared to the United States. In light of recent accounts of the history of PR, the m...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2012-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36172 |