The participatory process of a community involved in its biggest event: the case study “Matera European Capital of Culture 2019”
The study highlights, from the point of view of territorial marketing, that great events are one of the tools used by a territory to improve or reposition its image, attract tourist flows, value its resources, and activate development processes. They are elements of tourist attraction and entertainm...
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| Format: | Article |
| Language: | English |
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eum edizioni università di macerata
2018-06-01
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| Series: | Il Capitale Culturale: Studies on the Value of Cultural Heritage |
| Online Access: | http://riviste.unimc.it/index.php/cap-cult/article/view/1687 |