Conceptual approaches to the determination of essence of business reputation of enterprise
In the article the conceptual approaches to the determination of essence of business reputation of enterprise is considered. The basic constituents of business reputation are certain, intercommunication of concepts "reputation", "image", "brand", "goodwill" is...
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| Format: | Article |
| Language: | English |
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Ukrainian Center for Cultural Studies
2013-08-01
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| Series: | Cхід |
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| Online Access: | http://skhid.kubg.edu.ua/article/view/16401 |