Forced Transparency: Corporate Image on Wikipedia and What it Means for Public Relations
Collaboratively edited information on social media that circumvents traditional media gatekeepers poses a challenge to public relations practitioners. The online encyclopedia Wikipedia gives corporate critics the opportunity to shape the public image of major corporations. This longitudinal panel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2010-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Forced-Transparency-1.pdf |