THE ROLE OF INNOVATION STRATEGY IN IMPROVING ORGANIZATIONAL PERFORMANCE AND PRODUCTIVITY
The main purpose of this study was to examine the role of innovation strategy and firm performance on organizational productivity taking Heineken Beverage Industry. To this end, the study employed cross-sectional survey research design. Pertinent data was gathered using both quantitative and qualita...
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| Format: | Article |
| Language: | English |
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Editura Sitech
2020-12-01
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| Series: | Annals of the University of Craiova for Journalism, Communication and Management |
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| Online Access: | https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-31-56.pdf |