Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour
Nowadays we are faced with a growing number of people using social media. The most popular of these are YouTube and Instagram. Their users are exposed to the content generated by infl uencers – social media creators with loyal audiences. The aim of this paper is to investigate the imp...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2019-06-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_9/JMCBEM_1(9)_M%C5%82odkowska.pdf |