Selected characteristics of Slovak consumers purchasing behaviour

Objective of the paper is to point out selected patterns of Slovak consumers based on analysis of buying behaviour. Results of presented survey of consumer buying patterns and preferences have poin­ted out key characteristics of buying behaviour of Slovak consumers. We’re able to confirm that new bu...

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Bibliographic Details
Main Authors: Ľudmila Nagyová, Jana Stávková, Zuzana Tonkovičová
Format: Article
Language:English
Published: Mendel University Press 2008-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/56/6/0069/