Augmented Reality Marketing in Malaysia—Future Scenarios

Augmented Reality (AR) marketing is a novel and creative way to market products and services. However, there are concerns about its marketing effectiveness as it is still immature to take over the place of traditional marketing method. Hence, this study was aimed to identify the issues and drivers o...

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Bibliographic Details
Main Authors: Choon Ching Ng, Chandrashekar Ramasamy
Format: Article
Published: MDPI AG 2018-11-01
Series:Social Sciences
Online Access: