Gaining Economic Profit or Losing Cultural Security: Framing Persuasive Arguments for Two Types of Conservatives

Recent research suggests that different motivational bases underlie economic and cultural conservatism. Different political messages may address these different motivational bases. This article investigates the hypothesis that gain frames and achievement frames are more persuasive for participants h...

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Bibliographic Details
Main Authors: Silke Eschert, Michael Diehl, René Ziegler
Format: Article
Language:English
Published: PsychOpen 2017-02-01
Series:Journal of Social and Political Psychology
Subjects:
Online Access:http://jspp.psychopen.eu/article/view/627