Money talks: Neural substrate of modulation of fairness by monetary incentives

A unique feature of the human species is compliance with social norms, e.g., fairness, even though this normative decision means curbing self-interest. However, sometimes people prefer to pursue wealth at the expense of moral goodness. Specifically, deviations from a fairness-related normative choic...

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Bibliographic Details
Main Authors: Yuan eZhou, Yun eWang, Li-Lin eRao, Liuqing eYang, Shu eLi
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-05-01
Series:Frontiers in Behavioral Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnbeh.2014.00150/full