Corporate Response and Responsibility in the case of consumer boycotts: an Analysis of Centrale Danone crisis in Morocco
Boycott is a mode of communication between the consumer and the company, it allows to re-identify the needs of the consumer reconsider the company’s strategies and repositioning. The present study sheds light on consumer boycott and its perception about the corporate response to the crisis. A sampl...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
UNIVERSITY MOHAMMED V
2019-05-01
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| Series: | Journal d’Economie, de Management, d’Environnement et de Droit |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/JEMED/article/view/16240 |