Impact of Brand Image, Product Quality and Self-Efficacy on Purchase Decisions on Private Label Rights Products. An Empirical Study
Present research was aimed at analyzing the impact of brand image, product quality and self-efficacy on purchase decision on private label rights (PLR) products among Medan city community members. A hundred community members of Medan City were involved as the subjects of this research. The research...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2017-08-01
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| Series: | Expert Journal of Business and Management |
| Subjects: | |
| Online Access: | http://business.expertjournals.com/23446781-508/ |