Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods
Objective Theater in Iran, despite existing in the country for many years, has yet to establish the necessary connection with the society and has been unable to increase the number of the audience. Therefore, the lack of an adequate audience or the inability to attract a general audience in society...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_78284_f1b9fc4aff71c9af48caba900433838a.pdf |