Innovative means of communication in the brewing trade and exploration of their potential.
In the current highly competitive environment and constantly changing conditions and with changing consumer habits, breweries are faced with the problem of what, how, when and with whom to communicate and where to seek allies on the way to the end consumer . A survey of domestic breweries representi...
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| Format: | Article |
| Language: | ces |
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Research Institute of Brewing and Malting, Plc.
2013-10-01
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| Series: | Kvasný průmysl |
| Subjects: | |
| Online Access: | https://kvasnyprumysl.cz/en/artkey/kpr-201310-0001_Netradicni_formy_komunikace_v_pivovarstvi_a_hledani_jejich_potencialu.php |