Investigating E-Servicescape Influence to Customer Response In Digital Islamic Banking
The mobile banking application is developed using the e-servicescape concept to create positive response in customers as application users. The objective of study is investigating the relationship between e-servicescape, trust, virtual word of mouth customer in Islamic banking. This study is quantit...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Muhammadiyah Yogyakarta
2021-01-01
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Series: | International Journal of Islamic Economics and Finance |
Subjects: | |
Online Access: | https://journal.umy.ac.id/index.php/ijief/article/view/10299 |