The System of Marketing Communications in Higher Education Institution: Combining «Classic» and «Digital» Instruments
The article is aimed at developing scientific-methodical provisions for the formation of a complex of marketing communications of the State-owned higher education institution. The article analyzes the experience of conduct of communication policy at the Odesa National Economic University (ONEU) duri...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-12-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-12_0-pages-438_446.pdf |