Advertising and the medical profession: An exploratory study
Practitioners in the legal, accounting, architectural, and medical professions are showing an increasing interest in marketing - particularly in advertising. Some professions such as accounting have already reached finality on whether advertising should be permitted. The medical profession has not g...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1992-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/546 |