THE EFFECT OF DEVOTEE-BASED BRAND EQUITY ON RELIGIOUS EVENTS
The objective of this research is to apply DBBE model to discover the constructs to measure the religious event as a business brand on the bases of devotees’ perception. SEM technique was applied to measure the hypothesized model of which CFA put to analyze the model and a theoretical model was ma...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Central Punjab
2016-04-01
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| Series: | Paradigms |
| Subjects: | |
| Online Access: | http://paradigms.ucp.edu.pk/rcc/Volume10_36(the-effect-of-d).pdf |