Marketing Capability and Financial Performance: A Moderated-Mediation Approach

Marketing Capability and Financial Performance: A Moderated-Mediation Approach

The aim of this study is to examine the relationship between marketing capability and financial performance using a moderated mediation framework. In this context, the present study investigates the mediating effect of product innovation and whether technological turbulence moderates the mediator ef...

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Bibliographic Details
Main Authors: Salih Zeki İmamoğlu, Hülya Türkcan, Hüseyin İnce
Format: Article
Language:English
Published: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2021-06-01
Series:Journal of International Trade, Logistics and Law
Subjects:
marketing capability
product innovation
financial performance
technological turbulence
Online Access:http://www.jital.org/index.php/jital/article/view/216

Internet

http://www.jital.org/index.php/jital/article/view/216

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