Exploring Premium Beer brand consumption behaviour in South Africa
South African Breweries (SAB), the largest beer manufacturer in South Africa has been losing market share as a result of competition from international brands such as Heineken, Amstel, Windhoek and many more beer brands entering the local market. Against this background, the exploratory study...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2015-01-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article44vol4(2)_july-nov2015.pdf
|