Segmentação do mercado turístico através do Multidimensional Scaling: Uma aplicação do modelo Unfolding

Segmentação do mercado turístico através do Multidimensional Scaling: Uma aplicação do modelo Unfolding

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Currently, the markets are focusing increasingly on meeting the preferences of consumers as a way of achieving sustainable growth. Thus, managing tourism products on the basis of marketing focus and based on R+D+i, i.e., market Research and Development of innovative methodologies is a paradigm used...

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Bibliographic Details
Main Authors: Sérgio Dominique Ferreira Lopes, Sancha Catarina Frazão Maia
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2012-01-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Tourism marketing
Tourism Segmentation
Multidimensional Scaling
Tourist Prefe - rences
Cluster Analysis
Online Access:http://www.pasosonline.org/Publicados/10112/PS0112_12.pdf

Internet

http://www.pasosonline.org/Publicados/10112/PS0112_12.pdf

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