Media Representation of the Human Body: Discourse Analysis of Advertisements
Even though advertisements represent a world of its own, they are an inevitable part of different kinds of media. The purpose of advertising is not only to promote a product but also to transfer messages, values and ideas in order to make emotional connections with brands. By building emotional atta...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MI-AN Publishing
2015-09-01
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| Series: | Kultura (Skopje) |
| Subjects: | |
| Online Access: | http://journals.cultcenter.net/index.php/culture/article/view/170 |