An Approach to Customer Behavior Modeling using Markov Decision Process
This paper presents an application of Markov Decision Process method for modeling of selected marketing processes. Based on available realistic data, MDP model is constructed. Customer behavior is represented by a set of states of the model with assigned rewards corresponding to the expected return...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Brno University of Technology
2017-06-01
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| Series: | Mendel |
| Subjects: | |
| Online Access: | https://mendel-journal.org/index.php/mendel/article/view/65 |