Pengembangan Identitas Organisasi sebagai Strategi Bisnis
This research aimed to explore how an organizational identity was used as business strategy for private TV station. Qualitative approach with traditional grounded theory was used as research design. The data were collected through observation, interview and document analysis. The study found that or...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Gadjah Mada
2014-01-01
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| Series: | Jurnal Psikologi |
| Online Access: | https://jurnal.ugm.ac.id/jpsi/article/view/6979 |