Gender differences in Croatian consumer decision-making styles

Gender differences in Croatian consumer decision-making styles

This paper tests the applicability of the CSI instrument to measuring consumer decision-making styles in the Croatian environment. The analysis assesses the validity and the reliability of CSI scales and examines gender differences in consumer-decision making styles. Research results point to the ex...

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Bibliographic Details
Main Authors: Ivan-Damir Anić, Sunčana Piri Rajh, Edo Rajh
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2010-06-01
Series:Tržište
Subjects:
CSI
decision-making styles
gender differences
Croatia
Online Access:http://hrcak.srce.hr/file/93055

Internet

http://hrcak.srce.hr/file/93055

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