Information provision of value-based management of enterprise brands: strategic landmarks
The necessity of solving the problem of information support of brand value-based management of enterprise has been grounded. The existence of accounting dysfunction as a means of information support of value-based brand management has been stated. Peculiarities of normative regulation of accounting...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2020-12-01
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| Series: | Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу |
| Subjects: | |
| Online Access: | http://pbo.ztu.edu.ua/article/view/223523 |