PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT

PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT

This research aims to formulate public relations strategy in brand building the most appropriate image applied by the hotel Movenpick Resort & Spa Jimbaran in order to take advantage opportunities and anticipate existing threats by utilizing power and anticipate shortcomings. This data retrieval...

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Bibliographic Details
Main Authors: Rika Pratiwi, Ni Nyoman Sri Astuti, I Ketut Astawa
Format: Article
Language:English
Published: Politeknik Negeri Bali 2019-03-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
strategy
public relation
brand image
internal externalmatrix(ie matrix)
Online Access:http://ojs.pnb.ac.id/index.php/JASTH/article/view/1300

Internet

http://ojs.pnb.ac.id/index.php/JASTH/article/view/1300

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