A STUDY OF DIGITAL MARKETING TOOLS USAGE HABITS AMONG HUNGARIAN TOURISTS

Digitalisation has become inevitable these days. It has been in the forefront due to innovations, the development of information technology tools, internet and smartphones transforming the tourism industry, too. Digital marketing tools and methods have attracted an increasing interest among the Hung...

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Bibliographic Details
Main Authors: Eva HAPP, Zsuzsanna IVANCSÓNÉ HORVÁTH
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2020-10-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-4-2020/gtg.32414-570.pdf