THE CONCEPT OF REFLEXIVE MANAGEMENT OF CONSUMER DEMAND
Development of theoretical approaches of demand management is conducted from the moment of awareness of the importance of this concept. Many models of individual consumers were developed. However, to predict the reaction of consumers to the commercial policy of the enterprise, exact methods do not e...
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| Format: | Article |
| Language: | English |
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Izdevnieciba “Baltija Publishing”
2017-11-01
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| Series: | Baltic Journal of Economic Studies |
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| Online Access: | http://www.baltijapublishing.lv/index.php/issue/article/view/195/200 |