The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)
Today, successful brands in the global markets have to display distinctive (brand) images in order to maintain their competitive advantage. The purpose of this research is to investigate the relationship between the brand equity and brand image of Samand Automobile considering the mediating role of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-01-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_64878_24a6fce14c51a5813d64283c90efe5e7.pdf |