Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling

Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling

The telecommunication industry is one of the service industries that is most affected by the problem of subscribers’ churn. Although several techniques have been used to predict customer churn in developed countries, many of those studies used secondary data which are not readily available in Nigeri...

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Bibliographic Details
Main Authors: Adebiyi Sulaimon Olanrewaju, Oyatoye Emmanuel Olateju, Mojekwu Joseph Nnamdi
Format: Article
Language:English
Published: Sciendo 2015-12-01
Series:Acta Universitatis Sapientiae: Economics and Business
Subjects:
markov chain
customer churn
customer retention
market share
marketing strategies
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Online Access:https://doi.org/10.1515/auseb-2015-0004

Internet

https://doi.org/10.1515/auseb-2015-0004

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