On the bottle: situating place-based discourses in global production networks – a visual and textual analysis of craft beer labels
Place remains a critical concept within globalization processes, often communicated via packaging, design, and branding. This article uses grounded theory methodology to develop a theory of Place-Based Discourses (PBDs) based on a dataset of beer labels collected, coded, memoed and analyzed between...
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| Format: | Article |
| Language: | English |
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Karolinum Press
2019-04-01
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| Series: | Acta Universitatis Carolinae Geographica |
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| Online Access: | http://www.aucgeographica.cz/index.php/aucg/article/view/21 |