Destination Marketing Organisations’ Use of Humour and Co-Creation: An Exploratory Study from Croatia
Tourists are more active, experienced and picky, eager for new, unforgettable experiences tailored to their needs. Innovations are imperatives, especially in tourism where new ideas can be easily copied. What better solution could there be than to engage tourists in the creation of the tourist produ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Interdisciplinary Society
2018-06-01
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| Series: | Interdisciplinary Description of Complex Systems |
| Subjects: | |
| Online Access: | http://indecs.eu/2018/indecs2018-pp238-248.pdf |